Alex is a Brazilian native living in Oakland, CA. Has a degree in Film in São Paulo, Brazil and since 1989 has been working in the film industry as a Producer, Cinematographer and Director in commercials and non-commercial projects shot in the U.S. and Latin America.
His 1994 award winning short film “O Cantor de Samba” was screened at festivals in Brazil, U.S. and Europe. In 1999, he relocated to the San Francisco Bay Area to pursue his interest in documentary films. In 2002 he directed and shot the PBS documentary “Digital Lives” which tells the story of immigrant entrepreneurs in the post boom Silicon Valley.
In 2005 he received the Pacific Pioneer Fund Grant for Emerging Filmmakers and the City of Oakland Individual Artist Grant.
With Justine Jacob he directed and shot the documentary “Runners High” which tells the story of inner city teenagers who transform themselves both physically and mentally by training to run the 26.2 miles of the Los Angeles Marathon. The film premiered in 2006 to much praise at the San Francisco International Film Festival and HotDocs in Toronto. It has continued to play at festivals in the US, Europe, Asia and received the “Guirlande d’Honneur” for best film at the 25th Milano International FICTS Festival.
Alex and Justine had paired up once again, on “Ready, Set, Bag!” (2008) about excelling in life at whatever you do, the feature length documentary follows contestants and their dedicated supporters from around the U.S. as they get ready for the 2007 National Grocery Bagging competition in Las Vegas. The film opened at The LA Film Festival to great critic reception, has received several awards since and it was theatrically release in the US.
From 2009 to 2014 Alex was the Executive Producer at Colorflow in Berkeley, CA, He also worked producing and managing digital content for social media sites and likes okra.